Derive Technologies™ is excited to announce the launch of our revitalized, Web 2.0 website, produced by Mitra Creative™. Mitra Creative is the firm that conceptualized, designed, developed and, with our own team, co-maintained, our first major public website in 2006.
John Wood, one of Derive's senior partners, and Vice President of Marketing and Business Development, says of the new site, "We worked with Mitra Creative in 2006 to professionalize our approach to providing information online about our company. The result was a multi-award-winning site, with accolades from the MarCom Awards (winner, 2007 Gold Award) and EverythingChannel/CRN Magazine ("20 Great-Looking Solution Provider Sites" 2008), that gave our company tremendous visibility and an impressive response from prospects, clients and our manufacturer partners."
"Derive's impetus for this year's redesign was to engage in real dialogue with users of our site," Mr. Wood continued. "We've had conversations with HP, Microsoft, Citrix and our other Alliance Partners, and all of them have requested, and Mitra Creative has advised, that we use our site, in Mitra's President, Karl Ufert's, words, as 'a member of (our) business development team'--in essence, using our new Blog, social media sharing widgets, our own, new social media pages (Twitter, LinkedIn, and Facebook), and soon, data capture forms on special, campaign-focused landing pages, as lead generation tools." According to Mr. Wood, "the next step is to integrate this lead data directly with our newly-implemented upgrade of Microsoft® Dynamics CRM (to the 2011 version) to generate critical prospect information to our own sales and marketing teams, and so we can more accurately report on the ROI of online marketing campaigns to our Alliance Partners."
Mr. Wood envisions the new website providing great value to Derive's prospects and customers: "With our new platform, we will be able to offer beneficial resources such as specially-created case studies and white papers, unique video content and podcasts, demos, and more, as well as special promotional offers for blended solutions between Derive and the world's most forward-thinking manufacturers of technology products and services for all business verticals."
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Media Contact:
John Wood
Derive Technologies
(212) 363-1111 x250
jwood@derivetech.com